Tuesday, August 11, 2020

The Largest Specialty Areas in Psychology

The Largest Specialty Areas in Psychology Student Resources Careers Print Specialty Areas in Psychology By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on September 17, 2019 Willie B. Thomas / Taxi / Getty Images More in Student Resources Careers APA Style and Writing Study Guides and Tips In This Article Table of Contents Expand Clinical Psychology Counseling Experimental Psychology Forensic Psychology Human Factors Psychology Industrial-Organizational School Psychology Social Psychology View All Back To Top What are some of the major specialty areas of psychology? Psychology is remarkably diverse with a tremendous range of specialty areas. Psychologists frequently choose to specialize in a subfield that is focused on a particular subject within psychology. Many of these specialty areas in psychology require graduate study in a given area of interest. Learn more about some of the largest subfields in which psychologists work. Lets take a closer look at a few major specialty areas in psychology. Clinical Psychology Clinical psychologists make up the single largest specialty area in psychology. Clinicians are psychologists who assess, diagnose and treat mental illnesses. They frequently work in mental health centers, private or group practices or hospitals. Within the area of clinical psychology, there are also a number of sub-specialty areas. Some professionals are generalists and work with a wide range of clients while others specialize in treating certain types of psychological disorders or a certain age group. For example, some clinical psychologists might work in a hospital setting with individuals suffering from brain injuries or neurological conditions. Other clinical psychologists might work in a mental health center to counsel individuals or families coping with stress, mental illness, substance abuse or personal problems. Clinical psychologists usually perform a broad range of tasks on a daily basis such as interviewing patients, conducting assessments, giving diagnostic tests, performing psychotherapy and administering programs. Work settings can vary based on the particular population that a clinician is working with. Typical work settings include hospitals, schools, universities, prisons, mental health clinics, and private practices. There are also a number of different sub-specialty areas within clinical psychology, including health psychology, neuropsychology, and geropsychology. According to the Occupational Outlook Handbook, health psychologists are focused on promoting healthy behaviors. Neuropsychologists focus on investigating the relationship between the brain and behavior. Geropsychologists specialize in treating the special concerns of elderly populations. Clinical Psychology Careers Counseling Psychology Counseling psychologists make up another large specialty area in psychology. These professionals perform many of the same tasks that clinical psychologists do, but counseling psychologists tend to work with clients suffering from less severe forms of mental illness. Counseling psychology focuses on providing therapeutic treatments to clients who experience a wide variety of symptoms. The Society of Counseling Psychology describes the field as a psychological specialty [that] facilitates personal and interpersonal functioning across the lifespan with a focus on emotional, social, vocational, educational, health-related, developmental and organizational concerns. Counseling Psychologist Careers Experimental Psychology Experimental psychologists (or research psychologists) conduct research on the behavior of humans and animals. They often work at universities, private research centers, government agencies, and nonprofit organizations. Some major areas of research include substance abuse, genetics, neuroscience, motivation, and cognitive processes. Experimental Psychology Careers Forensic Psychology Forensic psychologists work in the specialty area that deals with the intersection of psychology and the law. Forensic psychologists are often involved in custody disputes, insurance claims, and lawsuits. Some professionals work in family courts and offer psychotherapy services, perform child custody evaluations, investigate reports of child abuse and conduct visitation risk assessments. Those working in the civil courts often assess competency, provide second opinions and provide psychotherapy to crime victims. Professionals working in criminal courts conduct evaluations of mental competency, work with child witnesses and provide an assessment of juvenile and adult offenders. Forensic Psychology Careers Human Factors Psychology Human factors is a specialty area of psychology that focuses on a range of different topics, including ergonomics, workplace safety, human error, product design, human capability, and human-computer interaction. In fact, the terms human factors and ergonomics are often used synonymously, with human factors being commonly used in the United States and ergonomics in Europe. Human factors involve applying the principles of psychology in designing products and creating work environments that boost productivity while minimizing safety issues. The field of human factors formally began during World War II, when a range of experts worked together to improve the safety of airplanes. Since that time, human factors psychology has continued to grow and today plays an important role in many other fields, including computing, manufacturing, product design, engineering, military, and government industries. What Makes Human Factors Psychology Different? Industrial-Organizational Psychology Industrial-organizational psychology focuses on workplace behavior and is one of the fastest-growing specialty areas in psychology. The Society for Industrial and Organizational Psychologists (SIOP) describes I-O psychology as a field that tries to understand and measure human behavior to improve employees satisfaction in their work, employers ability to select and promote the best people, and to generally make the workplace better for the men and women who work there. The rising demand for skilled psychologists has led to an increase in the number of university programs offering degrees in industrial-organizational psychology. I-O psychologists perform a variety of functions, including hiring qualified employees, conducting tests, designing products, creating training courses and performing research on different aspects of the workplace. Industrial-Organizational Psychology Careers School Psychology School psychologists are part of a specialty area that involves working within the educational system to help children with emotional, social and academic issues. The goal of school psychology is to collaborate with parents, teachers, and students to promote a healthy learning environment that focuses on the needs of children. School psychologists work with individual students and groups of students to deal with behavioral problems, academic difficulties, disabilities, and other issues. They also work with teachers and parents to develop techniques to deal with home and classroom behavior. Other tasks include training students, parents, and teachers about how to manage crisis situations and substance abuse problems. School Psychologist Career Earnings and Outlook Social Psychology Social psychologists are focused on understanding how interactions with other people impact individual and group behavior. These professionals often work in areas such as market research, organizational management, systems design, and other applied areas. Prominent areas of study include group behavior, leadership, attitudes, and perception. Social Psychologist Career Overview

Tuesday, May 12, 2020

The Oil Industry s Major Player Petrobras - 1562 Words

Introduction The article of discussion is been published in The Economist on 7th Feb 2015, it’s about the Brazil’s oil industry’s major player Petrobras ( Pitfall at Petrobras , 2015). Petrobras is tangled in scandals money laundering, commissions paid to politicians for favour’s, and targeted for artificially inflating the company real vale from the investor to raise debit which eventually led for the resignation of the only women CEO of oil an company .Will the change in such top ranking official fix the problems of this oil giant and how will it effects on its economy, global image and future investments, in such a volatile market were the price of oil is highly dependent on the consumer demand internationally. Real change in company’s culture strong Global leadership skilled CEO (Expert power) is needed to bring the change. Analysis The reducing oil prices in the past months over production by OPEC nations, new oil field breakthrough done by other nations has kept the price of the crude oil to its lowest since the GFC. World is heavily dependent on oil and gas to meet its energy and other demands, which is met by few oil gas producing countries who has this natural resource in abundance and brazil is one of them, it hold 15.6 billion barrels proven oil reserves as per oil regulatory authority, comes next to Venezuela in South America. Most of the reserves are offshore hidden deep beneath the ocean bed known as Presalt oil which makes 94% of the total BrazilianShow MoreRelatedIntroduction. Total S.A. (Total) Is An Integrated Multinational3614 Words   |  15 Pagesintegrated multinational oil and gas company headquartered in Courbevoie, France. As one of the the top ten oil companies in the world by production volume, Total is traditionally considered to be one of the six publicly owned companies comprising th e â€Å"Supermajors†, or in less formal terminology, â€Å"Big Oil† (Rapier, 2016). With geographical and historical proximity to Africa and the Middle East, Total exercised deep cultural and national ties to create a srong value chain for regional oil and gas productionRead MoreChallenges in Oil Gas Industry5117 Words   |  21 PagesCurrent Emerging Challenges in Global Oil Gas Industry Submitted By: ABHISHEK KUMAR ROLL – 02 PGDM - IB Under the Guidance of: Prof. C P JOSHI HOD (Strategy, International Business General Management) Current Emerging Challenges in Global Oil Gas Industry 1. Topic: Current Emerging Challenges in Global Oil Gas Industry 2. Objective: This seminar paper aims to briefly analyse the current challenges faced by Global Oil Gas companies and its impact on the global energyRead MoreInstitutional Environment and Growth in Brazil6166 Words   |  25 Pagesand its relation to economic growth. Even though no clear-cut distinction exists between institutions and organisations, we have chosen to adapt North’s (1991) definition of institutions as â€Å"the rules of the game† and organisations as the different players. Further we adapt a sociological view on actions in markets, which conceptualises Fligstein’s institutional framework related to the relationship between state and firms in the development of an economy. His main findings relate to how â€Å"politicsRead MoreExxon Mobile Capstone40455 Words   |  162 Pages............................................................1   EXECUTIVE  SUMMARY ...................................................................................................................................................................2   Major  Issues ........................................................................................................................................................................2   Key  Analysis.........................................................Read MoreBrazil Culture17445 Words   |  70 PagesCatholic population is the single largest of any country in the world. The green color of the Brazilian flag re presents the rainforest, yellow represents gold which can be found in abundance and blue represents the ocean. Capital Brasilia 15 °45†²S 47 °57†²W Largest City Sao Paulo Offical Languages Portuguese Government Federal Republic President Luiz Inacio Lula da Silva Vice President Jose Alencar Gomes da Silva Independence From Portugal Declared September 7, 1822 Recognized August 29, 1825Read MoreTnk-Bp: Tread with Caution10644 Words   |  43 Pagesto require one hour of outside preparation by students. CASE SYNOPSIS BP, one of the largest publicly listed oil companies in the world, had been operating in Russia since 1997, initially through minority stakes in Russian oil companies and, since 2003, through TNK-BP, a 50-50 joint venture with AAR, a consortium of Russian investors. This joint venture allowed BP access to extensive oil reserves in Russia and was one of BP’s most valuable assets, accounting for 25% of BP’s production in 2007. InRead MoreDow Chemical Bid for Pbb Privatization13995 Words   |  56 Pageswas part of a petrochemical complex located in Bahia Blanca, 700 kilometers south of the Argentine capital, Buenos Aires.1 Vignart believed that the acquisition of PBB offered Dow a once-in-a-lifetime opportunity to become the leading polyethylene player in Latin America. tC Vignart and Marcer had reviewed Dow headquarters’ projection of polyethylene consumption in Latin America and had built cash flow projections for the project. They now had to incorporate Argentina’s country risk into their modelRead MoreBric Analysis Essay11111 Words   |  45 Pagesthat China and Russia are major powers in the interstate system and India soon will be, the notion of Brazil as a country of global significance retains a sense of the exotic and the incredible. Travel changes this perception; even the briefest of trips to the Americas makes the regional importance of Brazil clear, be it through the profusion of Brazilian pop music in the cantinas of Peru, the ubiquitous oil exploration of Brazil’s state ´ controlled oil-giant Petrobras, or the constant referenceRead More32802493 Essay14729 Words   |  59 PagesFor the exclusive use of S. SWAIN, 2015. 9-713-040 REV: SEPTEMBER 12, 2013 LAURA ALFARO HILARY WHITE Brazil’s Enigma: Sustaining Long-Term Growth Brazil prepares to take a new leap—to grow more and better. To make our model more robust and open in this new development cycle, we will incorporate a new word: competitiveness.1 —Dilma Rousseff On August 15, 2012, Dilma Rousseff, the president of Brazil, unveiled a new stimulus plan, aimed at injecting up to R$133 billion (US$66 billion) into the economyRead MorePolitical Risk Management and Insurance: A Contextual Comparison12751 Words   |  51 Pagespolitical risk exposure has had. Private, national and supranational political risk solution providers to multinational companies will be examined further in the text. The general principle of insurance is to protect against the uncertain. One of the major issues companies are faced with is the uncertainty of the outcome of their undertakings, the chance that something unexpected will yield unfavourable results to their business plans. However, many forms of uncertainty can be reduced to a number of

Wednesday, May 6, 2020

Accents Speak Louder Than Speech Free Essays

Accents Speak louder than Speech What is an accent? An accent is the way you pronounce words. Everyone has an accent. It is insoluble to speak without one. We will write a custom essay sample on Accents Speak Louder Than Speech or any similar topic only for you Order Now You might consider yourself and others not to but you do. Usually you get your ‘accent’ from how, where and when you grew up, but not everyone has the same accent as the people who live around them. It might change without you noticing from new life experiences. Why do places develop different accents? The main reason for this is human nature. Usually we have an accent, which is roughly the same as the people we live with, because we want to fit in. That is how you learn speech by picking up the way people pronounce each letter. If a group separates into two groups, ie. If half move to Island A and the other half to Island B, and they are kept isolated for centuries, the pronunciation will be so different that you could almost say they were speaking different languages. This is what happened an interminable amount of time ago. People had no contact with people who lived far away because there were no phones, no radio, and the only travel was by foot. Another reason is that in the places that other countries invaded such as where the Vikings settled. People were influenced by the way they pronounced the vowels, and that is how the accent adapted. In Lancashire there is a theory that when people used to work in very big noisy cotton mills they had to speak in very loud, high pitched, shrilly voices to be heard and they got used to this and influenced the people around them. There used to be a negative perception of regional accents and RP was favoured, now BBC is positively discriminating in favour of regional accents. British town centres which used to be very different are becoming uniform, but what distinguishes them, are the accents and dialects. Also London is now a big influence to accents in England, because people are commuting in and out every day for work, so accents are disappearing in places such as Oxford, Surrey and Sussex. U and Non-U U stands for upper class and non-u stands for middle class. U’s used a looking glass rather than a mirror, wore spectacles rather than glasses, were richer rather than wealthy. Anyone who was not U for example people who talked about serviettes rather than napkins, would betray themselves as in a U’s view, ‘not one of us’. Toilet was actually a very smart word for Edwardians, then the servants picked it up and used it and it went out of fashion. Being marked as u or non-u is not only about your vocabulary but also about the way you pronounce things, an accent. For example butter is ‘orf’ rather than ‘off’. Also you would say that you have a very nice ‘hice’ rather than home. Today people say that a ‘gentleman’ never pushes a trolley at a supermarket but uses a basket. He never eats between meals, which are breakfast, lunch, and dinner. Received Pronunciation RP is the shortened name for Received Pronunciation. It is regionally described as the regional neutral accent. It is widely used as a reference point in dictionaries and as a model for teaching English as a foreign language. The meaning of Received traditionally was ‘’that which is generally accepted† or â€Å"that accepted by the best society†. When people say that someone hasn’t got an accent it is usually referring to RP. How to cite Accents Speak Louder Than Speech, Essay examples

Sunday, May 3, 2020

Assessing the macro - and micro - environmental forces that explain the success of John Lewis free essay sample

John Lewis is a chain of upmarket department stores in the UK. In accessing its success, I critically looked at the macro- and micro- environments of the organization. Here the macroenvironment comprises three major sections: the economic environment, the social and demographic environment, and the technological environment. The purpose of this essay is to assess John Lewis’s success, in relations to the forces within these sub-environments. Furthermore, I assess the links these forces have with John Lewis’s microenvironment. The Macroenvironment The Economic Environment Palmer Hartley (2012) says that ‘Businesses need to keep an eye on indications of a nation’s prosperity’, (p. 10). This is due to the likelihood that during recessionary periods, people’s spending power on goods and services is likely to decline. This might not be the case with John Lewis, as its affluent customers have been ‘less impacted by the economic downturn’, (Dunkley, 2013). However, all customers are likely to become more concerned about whom they spend their money with. Andy Street, the managing director of John Lewis says that ‘When money is tight you’re far more likely to think about who you spend it with†¦the results are based on one word above all else, which is Trust’, (Rowley, 2012). Street then talks about the success of John Lewis in this economy saying ‘In an economic climate which continues to be volatile, to have achieved these results is testimony to the strength of the John Lewis brand’, (Ruddick, 2013). Here the success of John Lewis arises from two main reasons. The first is John Lewis’s main target audience, which consists of the more affluent customers who have proved to be resilient in this economic climate. The organization is able to maintain its success, as their customers’ spending power remains constant regardless of the trends in the economy. The second reason is the John Lewis brand, which is strongly built on trust. Customers are likely to turn to their trusted brands in this economic climate regardless of how affluent they may be. Note that trends in the economy are inevitable and organizations have to respond to these appropriately in order to succeed. John Lewis can be seen as simply benefiting from its intended target audience for the reasons I have mentioned, but I believe that their investments in brand and trust buildings are the main reasons for their success. The Social and Demographic Environments ‘It is suggested that society is becoming increasingly concerned about the ethical values adopted by its business organizations’, (Palmer Hartley, 2012, p. 186). Hence it is important for John Lewis to act and respond appropriately to this social trend. The recent tax avoidance for numerous organizations in the UK has had a beneficial effect on John Lewis. Andy Street publicly expresses the need for the government to deal with multinational organizations, which are paying little to no tax in the country, (Batty, 2012). The publicity of this statement highlights the simple fact that John Lewis is a UK-based organization that are paying taxes, whilst the backdrop comprises other household organizations avoiding them. Street believes that the tax criticisms Amazon. com, Inc. has received spurred the sales of John Lewis saying, ‘I can’t prove it, but it definitely has been good, I’d call it background publicity for us’, (Ruddick, 2012). The increased concern about organizations’ ethics goes beyond the headline-worthy issues such as the tax avoidance. Speaking of John Lewis’s organizational structure, Charlie Mayfield, John Lewis’s chairman, says that ‘Most shoppers will not be able to describe the chain’s unusual structure of the partnership but they’ll say that it’s a good place to work, that we look after our staff well’, (Clark, 2010). Palmer Hartley (2012) says that ‘increasingly large segments of the population take into account the ethics of a firm’s employment practices when evaluating alternative products’, (p. 181). Since John Lewis’s employees are their shareholders, they benefit from annual bonuses. The organization’s ethical employment practices had been publicly highlighted as Nick Clegg encourages other organizations to adopt the ‘John Lewis economy’, (Mason, 2012). Here John Lewis’s success is the result of two different responses to the social trends. Firstly, in the case of the tax avoidance crisis, John Lewis did not succeed from having to respond to any social trend, but instead benefiting from the failure for other organizations to meet them. The second is John Lewis’s unusual structure and its employment practices. This garners a lot of public attention and propels the ethical brand image for the organization, contributing to its success. It is worthy to look at the demographics of the UK in relation to John Lewis’s target audience. In countries such as the UK, the older population is increasing as people are living longer. Studies have shown that older populations are more concerned about the ethics of organizations compared with the younger populations. I believe that this does not only account for more potential customers for John Lewis, but it also increases the trust values, especially due to the current economic and social environments. This ultimately contributes to the success of John Lewis, as there is strong customer retention. The Technological Environment The rapid technological developments have altered the relationship between an organization and its customers. One example is that ‘Technological developments have allowed new methods of distributing goods and services’, (Palmer Hartley, 2012, p. 10). This includes the booming online shopping as shoppers are ‘spending 12. 8% more on the Internet last year than a year earlier’, Neville, 2013). It also highlights that department stores are benefiting the most from this shift to online shopping (Neville, 2013). Initially, online shopping appeared to simply revolutionize the way goods were bought. However, Wallop (2013) reports that the concept of online shopping and delivery did not work out well, as ‘Royal Mail, DHL, and other delivery services were not up to scratch’. As of during the month of December, ‘at least 225,000 parcels each day failed to arrive when promised. Another from Which? , found that 60 per cent of people shopping online shopping online last year had problems with delivery’, (Neville, 2013). This is when John Lewis responded to this problem with the development of Click Collect. This new scheme consists of placing and pays for an order online, then picking up the goods from the Customer Collection Point chosen by the shopper. Neil Saunders, the managing director of Conlumino says that ‘The reason click and collect took off over Christmas was because it solves the age-old problem of the ‘final mile’ of delivery. People just don’t like waiting in for deliveries, but most are happy to pick up from their local high street’, (Neville, 2013). This has proven a success for John Lewis as orders have doubled between 2012 and 2013, ‘accounting for 35% of online sales’, (Butler, 2013). Karen Dracou explains ‘Customers love the fact that they are in control and can decide where and when to collect’, (Knight, 2013). Here the success of John Lewis is due to its ability to spot the shift to online shopping. Furthermore, it also notices the trends in problems regarding online shopping and delivery, and successfully meet customers’ needs by developing Click and Collect. Technology also means that it is easier to gain exposure of unethical business practice as there is ‘expending media availability and an increasingly intelligent audience’, (Palmer Hartley, 2012, p. 186). Hence the trends in the technological environment are inextricably linked to the trends in the social and demographic environment. In this case, technology helps customers to know about John Lewis’s ethical practices and other organizations’ unethical practices, and thus propelling the success for John Lewis. Microenvironment Customers Customers have the utmost importance in determining the success of organizations as ‘no customers mean no business’, (Palmer Hartley, 2012, p. 31). Hence it is vital to respond appropriately to the changing needs of customers. Indeed this is what the analysis in the macroenvironment section has been trying to highlight. The Economic Environment means that customers, affluent or not, require a brand that they can trust. John Lewis succeeds by providing the customers with the trust values they are looking for in order to spend. The Social Environment means that customers prefer to shop from ethical organizations and John Lewis had gone to highlight its ethics, both implicitly and explicitly. The Technological Environment means that customers require new ways of purchasing goods and John Lewis’s Click and Collect has been proven a success. Suppliers The relationship between John Lewis and its suppliers contributes to its success in a number of ways. The available technology means that goods can be made overseas, at a lower cost. Because of the customers’ increased concern in organizations’ ethics, John Lewis had improved its relationship with its suppliers. John Lewis is aiming to invest ‘at least ? 500,00 over the next three years in projects that will boost sustainability within its supply chain as well as education and employment projects’, (Butler, 2012). This includes a project of providing a training program for cotton farmers in India. Palmer Hartley (2012) says that society has rising expectations for organizations to be friendly to their local communities by supporting their local suppliers. John Lewis initially invested in these projects as the supply for cotton was becoming scarce as prices were raised. Hence by doing this, John Lewis benefits from its relationship with the suppliers in two ways. First is that there is an increased level of security in their supply of cotton. Second is that the organization also benefits from helping local suppliers, which in this case is the cotton farms in India. John Lewis benefits from meeting society’s expectations and is seen as an ethical organization. Competitors In a highly competitive market, it is vital to understand you competitors. As I have mentioned, John Lewis had adopted several strategies in response to the trends in the macroenvironment. These strategies are the main reason why John Lewis is ahead of its competitors. Other reasons may include the speed of adopting these strategies. One example is the shift to online shopping and John Lewis responds speedily and successfully to this, putting it in the dominant sector in online shopping. This is a First Mover Advantage as it is one of the first organizations to successfully shift to online shopping. Hence this could be another reason for the success of John Lewis in relations to its competitors. Conclusion In summary, I have critically assessed the macro- and micro- environments of John Lewis in trying to understand its success. Within the macroenvironment, I have analyzed how John Lewis has successfully responded to the changing trends within: the economic environment, the social and demographic environment, and the technological environment. It is the appropriate responses to these trends that made John Lewis successful as they are all linked to what the customers need. I have also made links between the macroenvironment and the micro-environmental factors: customers, suppliers, and competitors. John Lewis has to also have appropriate relationships with these other organizations and individuals in order to be successful.

Wednesday, March 25, 2020

Impeding Medicare Problems

Introduction Medicare has two sources of funding as Academy of Actuaries (1996 p. 6) explains. The first and the major source is the allocation from the federal budget while the rest of funding is derived from deductions from social security funds and its premiums. Recently, Medicare has not been receiving sufficient funding from the above sources. Consequently, this program has encountered financial and other operational problems that have left its budget in huge deficit.Advertising We will write a custom essay sample on Impeding Medicare Problems specifically for you for only $16.05 $11/page Learn More There seems to be minimal action to take by responsible organizations in mitigating the impacts of these problems, leaving the future of this program at stake. This paper addresses some of these problems and the impact they have to the beneficiaries of Medicare program. In addition, it provides and suggests solutions that could be put in place to arrest the situation affecting Medicare program. Medicare problems Owing to the impeding problems, the Medicare program is not going to be sustainable in the near future unless significant measures are taken. To start with, the current funding of beneficiaries by this program does not take into consideration the diversity existing within the senior citizens population. As McKenzie and colleagues (2008, p 445) explains, it allocates Medicare benefits equally to the senior citizens who are 65 years and above. As such, this plan fails to consider that there are differences in health care needs for the senior citizens aged 80 from those who are 65 year of age. To be more specific, there is likelihood for a person aged 80 years to experience health problems more than a younger person aged 65. As a result, this plan is unfair not to the recipients alone but even to the doctors who offer these medical services. According to McKenzie et al (2008, p 445), as the number of senior citizens who are re tiring increases, the health care costs have been rising rapidly. Similarly, Medicare liabilities have been escalating with time. At the same time the funding of the health care benefits from the employers is decreasing with even some abandoning it. It is possible that people are going to lose as it becomes more and more expensive. According to the 1995 trustee report, (as cited in American Academy of Actuaries, 1996 p. 6), â€Å"in the 35 years (from 1995), the Medicare program income will be sufficient to pay only 47% of the program’s cost and only 35 % of its costs over the last 25 years of that period if the current trend persists.† It is possible to sustain the Medicare program services intact through the support of the federal budget. But as McKenzie, J. F et al (2008, p 445) explains, the federal budget is already experiencing crises with the existing liabilities of this program and there is no likelihood of such choice in the near future.Advertising Lookin g for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More As the rate of healthcare spending increase, policy makers and third party payers will be forced to evaluate new cost-control solutions. As American Academy of Actuaries, (1996, p. 13) explains, legislators are already considering to effect cost cutting measures in future such as reduction of the number of people receiving benefits, reduction of the costs to the government and reduction of costs per beneficiary. Of course, this will have a great negative impact on the traditional delivery of health care. According to Mechanic (2006, p. 19), the supplementary Medicare insurance program does not have a separate payroll tax. Rather, it is financed through contributions from general revenues of the federal budget and direct premiums from the participants of this program. Thus, the funding of this program is determined every year. This translates into inadequacies in finan cing this program. In the next 10 years, the expenditure for this program is expected to triple. This will have a big impact on the federal budget Solution Media coverage can help to bring awareness and tress more about the problems facing this program to people. Through the media can we can be able to solve these problems by clearly bringing out the causes of the existing problems in this program to the American society. Of course, Medicare program benefits and is expected to benefit a great number of American citizens. Therefore, increased sensitization of this matter to the people is likely to easily elicit reaction from a bigger section of the society. This will help to push the government to play its relegated role in setting up policies that focuses on supporting Medicare program. Viable strategies by the government to strengthen this program will give assurance health safety future for all Americans now and in future, (Mechanic, D., 2006, p 19). Suggestions One of the options to address the problems facing Medicare is to increase age of eligibility, (American Academy of Actuaries, 1996 p. 6). Currently, the retirement age of Americans is 65. The normal retirement age for social security funds is scheduled to increase to age of 67. The main purpose of establishment of Medicare program was to provide benefits to individuals after retirement. It will thus be advisable to increase the eligible age for Medicare benefits to be consistent with the normal age of retirement. Though a significant number of those who retire early may not be covered by health insurance, this will help to eliminate a significant amount of already existing deficit. However, if the age of retirement and also age of eligibility for Medicare benefits increase to say 70 years, this would help to eliminate much of the existing Medicare deficit if not all. The second option to deal with the problems facing Medicare benefits is to eliminate some coverage services. Currently, Medicare is lim ited to deal with services that are necessary for the treatment of illnesses or injury, (American Academy of Actuaries, 1996, p. 6).Advertising We will write a custom essay sample on Impeding Medicare Problems specifically for you for only $16.05 $11/page Learn More But, some of the services involved could be considered unnecessary for the treatment of injuries or diseases. hospital insurance for health care agencies and nursing homes as well as the supplementary medical insurance payments meant for durable medical equipments can be terminated and help to solve at least two-fifths of the existing Medicare deficit. Another suggestion is to increase share of costs for the beneficiaries. This means that the beneficiaries’ can be increased as much as to help eliminate the existing deficit. As American Academy of Actuaries (1996, p. 6) explains, this can be achieved through increment of coinsurance and deductibles. If the increased sharing of costs is not covered by insurance, it means that there will be likelihood of reduced utilization. However, the savings form the utilization would be relatively small and affect supplementary medical insurance more. Financial problem facing Medicare may be mitigated by increasing recoveries from other insurance. Currently, Medicare is seen as a minor player to other forms of health insurance veteran administration benefits, workers’ compensation and employer-sponsored insurance. Stricter focus of Medicare as a secondary player by the present law compared to the others may help to reduce Medicare costs (American Academy of Actuaries, 1996 p. 6). Another suggestion is to growth of overall payments or to reduce the rates of repayment to the providers. Efforts by policy the government to constrain reimbursements have proved inadequate for restoring Medicare solvency (American Academy of Actuaries, 1996, p. 6). To achieve this objective, major reductions in the growth of Medicare payments would be required that could disrupt the providers severely. For example, a 1% growth in hospital reimbursement for each of the next 10 years will help to maintain solvency over 10 years. Such a change will be more effective if it is consistent the overall health reimbursement policy and also the practices of other players. Conclusion Medicare is and will remain being a popular program among the citizens. But the problems facing this program will be there both in the short and in the long-run if not addressed adequately and quickly. As the senior citizens retiring increases, costs associated with Medicare will continue to rise. Eventually, this will have a dire effect to the recipients and to the government. This explains why this program requires immediate action to its income and outlays into balance.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The public can help a lot in achievement of this end. Of course, this will require increased sensitization about what is happening to this program. The media can help a lot to reach to the public and stress this information to them. Still, to deal with financial problem affecting Medicare, there are various different options that can be employed. It is therefore the duty of the government to evaluate the many available options, put them into practice and save this program. Reference List American Academy of Actuaries. (1996). Solutions to Medicare financial problems: public policy monograph. Washington, D. C.: American Academy of Actuaries publications. Retrieved from https://www.actuary.org/sites/default/files/pdf/socialsecurity/socsec_m.pdf McKenzie, J. F., Pinger, R. R., Kotecki, J., E. (2008). Problems with Medicare and Medicaid: An introduction to community health. London: Jones Bartlett Learning Mechanic, D. (2006). The need for change and the forces against it, The truth ab out health care: why reform is not working in America. Piscataway: Rutgers University Press. This essay on Impeding Medicare Problems was written and submitted by user EdwardForrester to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Friday, March 6, 2020

Marketing Plan Assignment Sample

Marketing Plan Assignment Sample Marketing Plan Assignment Sample Marketing plan assignment sample is worked out to provide an example of the plan that will help to define the further directions of the company and identify its primary needs to achieve the stated aims. Marketing plan consists of the particular sections that include: market research (gathering and classifying the current data about the market of the the organization as well as its dynamics, customers, competition, and the current sales volume for the industry as a whole), market plan strategies (include advertising, direct marketing, training programs, trade shows, website), marketing plan budget (means that top managers need to review their current financial situation), and marketing goals (monitoring of the marketing plan results). Besides, the organization needs to identify the strategies that are working and those that are not working. Before performing the marketing analysis, an understanding of the core term has to be achieved. Thus, market research means gathering and classifying the current data about the market of the organization. Besides, a short introduction to the company itself has to be performed. The company PeopleAhead works with the improvement of the career advancement. Particularly, it provides a basis for the potential employees to find, advance, and develop the careers they already have by sharing their aims, holding conversations on their professional opportunities and development plans, and communication with other professionals in the related areas. On the basis of the examining of the market dynamics, customers, and the current sales volume for the industry as a whole, it has been revealed that the company currently helps people with the career advancement and improve the human capital in the organizations. The website of the company acts as a networking platform for the professionals and career matching. The market dynamics is reported to be positive. Besides, the company has its constant customers and productive sales. The examining of the competition will be focused on the small and medium businesses as these entities are underserved by the great competitors in the online recruitment market. Simultaneously, such choice stems from the fact that this demographic has a less effective recruitment procedure that would cause advantages mostly from the services of PeopleAhead. Within this segment, the HR managers are responsible for the sourcing of the applicants. The market plan strategies are the following: the company will become the leader of the career advancement online service where people would create a history and establish the connections in the place that would make the company a staple among the chosen websites. The company will deliver the professional development and the career opportunities to provide people with the opportunity to create the professional records and useful career advancement instruments. The marketing plan budget is the following: the overall cost structure would include the administrative and general operating expenses, the sales agent salaries, and marketing. The first year, marketing monthly costs are considered to be $6,250. Monthly overhead is expecting to achieve $24,750 and be constant. The marketing goals are: to use the brand matching technology; to establish a critical mass of the customers; to drive the traffic to the site through the marketing blitzes; and to start using the word-of-mouth advertising from the satisfied customers. Monitoring of the marketing plan results has to be performed as well. At you can buy a custom marketing plan online. All you need is to fill in the order form at your site.